CONCEPT OVERVIEW
Siren Song Brewery is a craft beer company that combines the rich, timeless allure of mythology with the universal power of music. The brewery aims to create an immersive drinking experience where the power of sound meets the art of brewing while encouraging community. Each beer represents a different genre of music and note The concept seeks to celebrate the way music influences emotion and storytelling, blending it seamlessly with the sensory experience of enjoying a fine craft beer.
BRANDING
PACKAGING
ILLUSTRATION
Sip your brew to the indicated AUX line, blow into the bottle and make some music! Each beer style is represented by a different genre of music as well as a different note.
RAISE YOUR GLASS,
PLAY YOUR TUNE
PACKAGING DESIGN
Each bottle is designed to capture the mood and texture of the music genre it represents. Typography, color palettes, and illustrations work in harmony to evoke the essence of the sound—whether it's the smooth, soulful vibe of a blues beer or the energetic, fast-paced rhythm of a rock-inspired brew.
INTERACTIVE EXPERIENCE
The innovative audio feature transforms each bottle into a playful, multisensory experience. As part of the brand experience, this design element reinforces the idea that Siren Song Brewery is not only about flavor but about the atmosphere and the emotions that music can bring to any occasion.
ILLUSTRATION
Each beer is accompanied by a detailed illustration, depicting characters or elements from mythology in a way that also reflects the spirit of the music genre it represents. For example, a jazz beer may feature a siren with a saxophone, while an electronic beer could showcase a siren with futuristic, neon elements.
