BRAND OVERVIEW
Falling Sky Brewery evokes a sense of comfort and camaraderie, creating a welcoming space where patrons can relax, enjoy handcrafted brews, and savor hearty, satisfying meals. The atmosphere is warm and inviting, with a focus on community and quality. The brand exudes a mellow, laid-back and fun vibe that appeals to those seeking a place to unwind with friends, family, and great food and brews.
BRANDING
PROMOS & BEER LABELS
POSTER DESIGN
UPSIDE BROWN
BROWN ALE LABEL CONCEPT
Upside Brown is an award-winning brown ale with a twist—both in flavor and design. I was Inspired by the mind-bending, infinite staircase illusions created by M.C. Escher. The label design features an optical illusion that is mirrored when the can is flipped upside down. This design concept plays into the brewery's creative and playful personality, engaging the drinker in a tactile and visual experience that connects the act of drinking with the surreal, paradoxical nature of Escher's work.
Even though this wasn't approved, the idea is a testament to the fusion of art, design, and storytelling.
FRESH HOP
FRESH HOP LABEL CONCEPT
A fresh hop beer that celebrates the fleeting window of peak hop harvest, captured in every pour. The name and design are inspired by the transience of fresh hops, like sand slipping through an hourglass.
This design concept honors the craftsmanship of fresh hop brewing while visually emphasizing the importance of savoring a fleeting, extraordinary moment.
BEER POSTER DESIGNS
These posters embody the Falling Sky ethos: bold innovation paired with a sense of place, making every beer release feel like an event worth celebrating.
BEER LABEL REDESIGN
The client requested a beer label redesign. The redesign focuses on bringing energy to the label through the use of more color and updated graphics to incorporate the spirit of the beer, while keeping the brewery’s core identity intact.